Press Releases
Success for Nikken at EMO 2011 in Hannover, Germany
Nikken Kosakusho have just returned from a successful week at EMO 2011 in Hannover, Germany. Their exhibition stand at the heart of Hall 5 was the largest stand that Nikken have ever created for an exhibition in Europe. It allowed over thirty staff from their offices in Europe, Japan & South Africa to meet and greet existing customers as well as introduce themselves to countless individuals who came to the stand searching for information and a close-up look at Nikken's impressive range of NC Tooling solutions, CNC Rotary Tables and two Best-in-Class tool pre-setters which were on show for the first time at this must-attend event.
The stand itself covered 196 square metres of the exhibition hall and was a departure in terms of style and on-stand experience to anything previous. With strong branding, a hospitality area and numerous plinths holding Nikken's quality products surrounded by six iPads. These iPads allowed visitors to learn more about why Nikken's products are trusted by so many of the world's leading engineers demanding the very best tools when manufacturing for the aerospace, automotive, power generation and medical sectors. Visitors were able to learn all about the features and benefits of each Nikken solution directly from the iPads and could then take away a selection of traditional catalogues plus a new Product Overview Brochure (available in both English & German) that made extensive use of QR Codes, enabling those with smartphones and QR Code enabled tablets to jump directly to product information online including product image libraries, technical drawings and video of the many products in action.
The overwhelming majority of staff and visitors were in awe of what the company had achieved with this stand for 2011. Feedback and an online survey showed that the European Management's decision to adopt a new stand layout and promote the latest European branding encouraged a record number of visitors to the stand over the six days with a tremendous volume of serious enquiries, some of which have already led to substantial orders and many of which now require comprehensive quotations and follow-up visits.
Nikken are already looking forward to EMO 2013 which will once again be staged at the magnificent Hannover Messe facility. Based on their recent experience, Nikken's expectations and plans for 2013 will need to be bold to meet or exceed what has been achieved at this year's EMO.
